Corporate website redesign with Next.js

1UP Distribution's corporate website was built with Odoo 16's website builder and was completely outdated, both in terms of design and performance/SEO. Management wanted a website matching the company's image to attract new clients (distributors, retailers). From my personal perspective, it was also an opportunity to tackle a different kind of mission — a stimulating technical challenge that was a change from daily ERP work.

The objective was a complete redesign: modern design, optimal performance, good SEO, responsive design, and a user experience that showcases the brands distributed by the company (Minix figurines, Nintendo plushes, Oniverse gaming accessories).

I worked solo as a developer, but in close collaboration with the company's graphic designers for mockups and the marketing team director for textual content. I also worked with the CEO to define the overall image to convey. Development was done with Next.js as the framework, GSAP for animations, and Tailwind CSS for styling.

Collaboration with the graphic/design team for mockups, the marketing director for content, and the CEO for vision and branding. Technical development was entirely my responsibility.

The site is soon going live and represents a real positive change for the company's image. The new site offers modern design, optimal performance, and good SEO — a marked contrast with the old Odoo builder site.

Next steps are final site validation by management and production deployment. The site will continue to evolve with content and feature additions based on marketing needs.

This project allowed me to give my personal touch to the company's image and story, which was an enriching experience. In terms of technical choices, the Next.js + GSAP stack proved relevant for this type of showcase site where animations and performance are key.